Simply having a presence on Social Media is not enough. An insurer also needs to enter into strategic dialogue with its community and deploy Social Media channels during the customer journey. Using a Social Media Plan, ITDS helped a funeral insurer deal with these issues.
Within the context of said Social Media plan, ITDS provided guidelines for a systematic and structured Social Media strategy. Current and required scenarios were mapped out using qualitative and quantitative analyses, after which ITDS listed the required activities on a concrete and convenient roadmap.
The developed plan offered the insurer all the means and guidelines that were necessary for setting up a Social Media strategy. By linking Social Media KPIs to marketing objectives, the role and contribution of Social Media were clarified.
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WHAT CLIENTS SAY
Set up and implementation of a Customer Due Diligence policy
“Making a good start was half the battle”
The challenge facing KAS BANK was to implement a Customer Due Diligence policy and rationalise customer files in a limited timeframe.
In collaboration with ITDS, project manager Marc Brouwer took on the challenge.
A social strategy and implementation for OHRA
“As soon as we were satisfied, they’d raise the bar”
In the space of just a few years the role of Social Media at OHRA has grown from “a nice little extra” to a fully fledged business channel.
Iris Wezenberg – previously Social Media Manager and now Online Service Manager with this Dutch insurer – explains how it all came about.
An international IT strategy and organisational change
“You have to get people onside because not everyone likes change”
In just over 40 years Brunel has evolved from a Delft-based brokerage company into an international service provider employing more than 11,000 people in 37 countries. In many of these countries Brunel used local IT systems, each with its own definitions. To make it all future-proof, all these systems had to be replaced by a single system based on the same standard.
Stefan de Boer, Manager Global IT, tells about the collaboration with ITDS.
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The world in which we live has been digital for a while. We think being able to order and organise everything online the most normal thing in the world. That it's normal to know who is doing what, where and with whom. That we can always check on the progress of what we have ordered or make a payment. But it is still a challenge for many banks, insurers and pension funds to connect with this new world, let alone to make progress in it. Our specialists know exactly what is at stake, both in the Netherlands and the world and they will gladly help you to improve your chances of connecting in this digital world.read more
The Social Media Insurance Monitor
ITDS has undertaken the Social Media Insurance Monitor every year since 2011: an independent research into the use of Social Media by insurers, published as SoMe magazine. In this short period of time, the Monitor has become an institution, closely followed by the industry. As a logical sequel, SoMe now also has a Global Edition, which maps the use of Social Media by international insurers.read more