A Social Media plan for a funeral insurance company
Digital Business

A Social Media plan for a funeral insurance company

THE REQUEST

Simply having a presence on Social Media is not enough. An insurer also needs to enter into strategic dialogue with its community and deploy Social Media channels during the customer journey. Using a Social Media Plan, ITDS helped a funeral insurer deal with these issues.

OUR APPROACH

Within the context of said Social Media plan, ITDS provided guidelines for a systematic and structured Social Media strategy. Current and required scenarios were mapped out using qualitative and quantitative analyses, after which ITDS listed the required activities on a concrete and convenient roadmap.

THE RESULT

The developed plan offered the insurer all the means and guidelines that were necessary for setting up a Social Media strategy. By linking Social Media KPIs to marketing objectives, the role and contribution of Social Media were clarified.

Back to overview

 

WHAT OPPORTUNITIES DO YOU SEE? 

We’d like to hear from you.
Call us on 020 – 226 01 10 or send an e-mail to info@itds.nl.

 

WHAT CLIENTS SAY

 

Set up and implementation of a Customer Due Diligence policy

“Making a good start was half the battle”

The challenge facing KAS BANK was to implement a Customer Due Diligence policy and rationalise customer files in a limited timeframe.

In collaboration with ITDS, project manager Marc Brouwer took on the challenge.

A social strategy and implementation for OHRA

“As soon as we were satisfied, they’d raise the bar”

In the space of just a few years the role of Social Media at OHRA has grown from “a nice little extra” to a fully fledged business channel.

Iris Wezenberg – previously Social Media Manager and now Online Service Manager with this Dutch insurer – explains how it all came about.

An international IT strategy and organisational change

“You have to get people onside because not everyone likes change”

In just over 40 years Brunel has evolved from a Delft-based brokerage company into an international service provider employing more than 11,000 people in 37 countries. In many of these countries Brunel used local IT systems, each with its own definitions. To make it all future-proof, all these systems had to be replaced by a single system based on the same standard.

Stefan de Boer, Manager Global IT, tells about the collaboration with ITDS.

RELATED cases

 Show all cases
Digital Business

Digitalising an insurer’s Legal department

With a renovation pending, the Legal Aid department of a large insurance company had to be digitalised, with little time to do it in. A large number of...
Read more
Consultancy, Digital Business

Design and development of a lease portal for a major bank

Our client had already created an online portal for lease requests submitted by business customers. To improve the application process and give customers even better service, the interface...
Read more

RELATED SERVICES

 Show all services

Digital Business

From digital transformation to digital reality

The world in which we live has been digital for a while. We think being able to order and organise everything online the most normal thing in the world. That it's normal to know who is doing what, where and with whom. That we can always check on the progress of what we have ordered or make a payment. But it is still a challenge for many banks, insurers and pension funds to connect with this new world, let alone to make progress in it. Our specialists know exactly what is at stake, both in the Netherlands and the world and they will gladly help you to improve your chances of connecting in this digital world.

read more

Digital transformation

Read more
Digital transformation is more than a mobile portal or a chatbot: it is a new way of thinking and working. We will gladly help you achieve transformation from strategy to implementation. Together we will transform your distribution channels into digital channels and adapt your product so that it can be processed online. We can also make your processes STP and transform your CRM system into a platform that projects a real and complete image to the client. Step by step, we work from strategy to success.read more

Data science (Big Data)

Read more
Data helps you to understand and help your clients better. The future requires a data-driven approach that can siphon off large data-lakes. Our specialists have experience in setting up, equipping and operationalizing data-science projects. We will also gladly help you to select your tools and set up your team. We go further. We apply the results from these data-mining and process mining projects to your operation. So that your business can improve.read more
web-monitoring-ok