A Social Media plan for a funeral insurance company

social media plan

THE REQUEST

Simply having a presence on Social Media is not enough. An insurer also needs to enter into strategic dialogue with its community and deploy Social Media channels during the customer journey. Using a Social Media Plan, ITDS helped a funeral insurer deal with these issues.

OUR APPROACH

Within the context of said Social Media plan, ITDS provided guidelines for a systematic and structured Social Media strategy. Current and required scenarios were mapped out using qualitative and quantitative analyses, after which ITDS listed the required activities on a concrete and convenient roadmap.

THE RESULT

The developed plan offered the insurer all the means and guidelines that were necessary for setting up a Social Media strategy. By linking Social Media KPIs to marketing objectives, the role and contribution of Social Media were clarified.

Want to know more about our projects? Contact us!

What opportunities do you see?

We are happy to make an appointment. Call us at 0653778749 or send an email to e.hoekstra@itds.nl.

Call me back

Hidden
This field is for validation purposes and should be left unchanged.