Customer service via social is lagging behind
Having surveyed the top 20 players in the international insurance industry, spread across 11 different countries, we have identified a wealth of social media activities. In terms of their respective fan bases, these insurers have grown substantially compared with last year and they also made more active use of social media during the measured period. However, customer recommendations and the customer service offered by insurers leave much to be desired.
Read the conclusions, ranking and more in our Global SoMe magazine 2018.
Click here to download
RELATED downloadsShow all downloads
RELATED SERVICESShow all services
The world in which we live has been digital for a while. We think being able to order and organise everything online the most normal thing in the world. That it's normal to know who is doing what, where and with whom. That we can always check on the progress of what we have ordered or make a payment. But it is still a challenge for many banks, insurers and pension funds to connect with this new world, let alone to make progress in it. Our specialists know exactly what is at stake, both in the Netherlands and the world and they will gladly help you to improve your chances of connecting in this digital world.read more
The Social Media Insurance Monitor
ITDS has undertaken the Social Media Insurance Monitor every year since 2011: an independent research into the use of Social Media by insurers, published as SoMe magazine. In this short period of time, the Monitor has become an institution, closely followed by the industry. As a logical sequel, SoMe now also has a Global Edition, which maps the use of Social Media by international insurers.read more
Social strategy and implementations
As the sole Social Media specialist in the financial services sector, ITDS connects opportunities to measurable results so that in addition to Friends and Likes, Social Media delivers satisfied customers. It all starts with a smart strategy. And this doesn’t have to take weeks to develop either. We can help you define your objective – and show you how you can achieve it. Thanks to our intrinsic knowledge of the market, our advice is always concrete. And, of course, we’ll be only too happy to help with implementation too.read more